Home > General Soccer > Blank Jersey Space – In the search of a sponsor

Blank Jersey Space – In the search of a sponsor

The title isn’t talking about the State of New Jersey, and Jersey’s state IS blank, but that’s really besides the point.  The Union, have no shirt sponsor.  That’s what makes soccer all over the rest of the world different (for the most part) is the constant advertisement on our favorite (or most hated) players on the pitch.  Subliminal it is not, but most interesting at times.  Banks, stores, phone companies, hedge fund brokers, big, small, honest, corrupt – all types of companies have their names on these players.  But the Union has nothing at this time, other than the Adidas logo on the jersey since Adidas provides gear for all of MLS (with a newly signed deal until 2018).  I’m here to add some insight with the MLS jersey sponsors, and also add some thought into what local companies should be lobbying for that spot on the chest of our players.

Upon doing some research on the MLS, I’ve found some interesting things.  Anyone who has looked up anything MLS related with it’s past knows that the MLS has fought the stream against IFAB, aka- international accepted soccer ruling board…or the like.  Now each league has done it’s own part in accepting or ignoring some of these standards, but the MLS is worst (countdown clock, golden goal, 4th sub, list goes on).  So knowing this why I was shocked at seeing that they only started allowing jersey sponsors in 2007 is beyond me.

As of now, according to wikipedia, there are only 12 teams that have jersey sponsorships… Of those 12 teams, one is the incoming expansion team (wikipedia needs better editors).  So, 11 out of the 16 teams have sponsors, and one of those 5 is the Union.  A little shocking that not all teams would capitalize on this.  Why?

Well, figures show that the MLS teams (according again, to wikipedia… ugh) value anywhere from 900 thousand to 5 million dollars per year.  That’s a grand contract for sponsorships.  But then you have to wonder with that, why the fuck are there only 2 profitable teams in the league at any given year, but that’s another topic.  We have the Fire sponsored by Best Buy, Chivas USA sponsored by Extra (a mexican grocery store), DC United is sponsored by Volkswaggen, the New York Energy Drinks sponsored by Red Bull, Seatlle sponsored by Xbox 360 Live, etc.  The possibilities of where these sponsors can come from are endless.

So why don’t we have a sponsor if it could come into play with added money to pay for better valued players, and the eventual designated player option?  Why don’t we have a sponsor lined up, or hear of talks about a possible sponsorship deal?  There’s the possibility of the stadium sponsor to sponsor the jersey (like the energy drinks) or even anything global or local.  I think local is our best bet.  Philadelphia has plenty of established and great companies that would be beneficial, and add for plenty of jokes about the game.

– Why not?  They’re delicious, everyone loves it, and it’s a philly delicacy.  Added with Coudet’s hair color, and it’s a great match (honestly, he looks like a butterscotch krimpet).  Tastykake is local and is very founded in doing business and sponsors and just about everything they do for the community with Philly.  No one has a disapproving word of the company (other than comments on the original factory’s age and decrepency).  With tastykake, they go along well with phrases like “They are really eating up the competition”, or “That shot takes the kake”, or “Tasty move by *insert player name*”, and “That finish was a piece of cake”. Not only that, anytime a specific player scores (maybe just the first goal) there is a case of TastyKakes given.  It can’t go wrong!

– Let’s face it…they’re local, they have the money, and they COULD put the games on TV.  With the acquisition of NBC they will be unstoppable, and available nationwide (moreso than now) and have more control over …um. everything.  They are becoming the new Disney, and if they make an agreement to broadcast the games, then we won’t have to worry about ABC and their stupid LiveWell HD channel.  Downsides though are the fact that anyone with DirecTV or FiOs would probably not get the games.  And they’re just bloody fucking evil.

– Aramark is headquartered in Philly.  Everyone’s seen the building with their name plasteured on it on Market street.  They are a global company, and are basically everywhere from school cafeterias, colleges, convention centers to sports stadiums.  I’m fairly certain they already supply some vendor areas inside the stadium, so it would be useful in that sense.  The only problem would then be paying the entity that is paying you.  Maybe if they worked out a deal like that, the prices could become cheaper in the park.  Then again, it might be a double edged sword and they actually raise the prices because of getting less money.

– PECO is local, and sponsor, as we all know, the Flyers PECO POWER PLAY!!!! (echo).  It would also be funny since PPL is an electric company, and they would be competitors with PPL… would make for some interesting advertising competition.  Other than that, I actually can’t stand the company cause they turned off my power prematurely due to a 800 dollar bill left by the last tenant in that apartment.. so i have a middle finger for them and a few choice words.  So why put them there?  Just cause of the PECO penalty kicks!  And they’re local, even though assholes.  So they’re actually out.

– They sponsor the park, why not some more of the team!?  It would only make sense, and their logo is simple enough to be placed on the chest of our men.

WaWa (I originally forgot about, but thanks to my friend the Doctor, it is on the list)
– The local convenience store chain, just 10 years ago was nothing, but turned themselves into something that is on every college students’ tounges – WaWa.  Hoagiefest, COME ON!  It would be an awesome sponsorship and give them the ability to possibly expand to more than just the Mid-east atlantic region for stores.  Because seriously, there is nothing worse than going on a trip to New York or somewhere South and not being able to get some WaWa and have to settle for an even worse looking 7-11 than there is here.  It’s also another simple enough logo to put on our players’ jerseys.  Just hope the deal doesn’t give them free sandwhiches, we don’t want them getting out of shape.

– Dan

  1. PizzaBagel
    August 31, 2010 at 11:15 AM

    How about something Ben Franklin-related…I like the PECO idea, or even Franklin Bank and Trust Company…Just a thought.
    Out of your options listed, either PECO or Tastykake. Because come on, who doesn’t like a tandy cake? (Other than those with severe peanut allergies).

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